Does seeing organic make you a self-satisfied jerk? At SciAm today, I'm covering the latest study that made it big over the weekend, on whether seeing organic labels influences your moral judgements. While the authors conclude that seeing organic DOES make you a self-satisfied jerk, I'm not so sure, and think there are too many confounds to know for certain. If you want to know why, head over there and check it out.
"One group saw images of organic foods: spinach, apples, tomatoes, and carrots. The second saw “comfort” foods: ice cream, cookies, chocolate, and brownies. And the third say neutral foods: unlabeled mustard, oatmeal, rice, and beans. "
How did they know the effect was from the label and not the totally different food?