A few weeks ago, I wrote about the ways a smell can help trigger a memory. Yesterday, I saw this article in the New York Times about a smell that's driving people away. It seems that residents in one luxury condo building are coping with a smell of a different sort: truffles.
The problem started after Urbani Truffles--an Italian truffle company--purchased a retail condo in the building and began using it to store boxes of the high-end mushroom. While truffles may be wonderful when served over your favorite dish, they're actually quite pungent. And it's creating a problem for folks who want to rent or sell--or just live--in the building.
The story reminds us of how personal smells can really be. Real estate agents, who are professionals at marketing undesirable spaces, are having a hard time masking this particular odor:
One [agent's] clients sold his 12th-floor penthouse in Gramercy Park after a bakery moved in and he couldn’t tolerate the odor of onion bagels. (Another family, she noted, bought a TriBeCa loft over a spice shop because they found the smell of curry comforting.)
Maybe the building needs to start marketing to truffles aficionados.